Article about copmany advertising strategy
The first step in developing an effective communication strategy is normally assessing this company situation. That is typically done through INFESTATION (Political, Economical, Social and Technological) corporate board of directors or SWOT analysis methods.
Once the aims and options are known to be, a small taskforce can put together the activities that can help achieve these people. This should include route mix and a draft budget making use of the Budget theme. More detailed specifics can be layed out in an Execution Plan, for being completed after.
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